Make Money Reselling Sneakers – A Guide to the Most Popular Styles

As an experienced seller who has been reselling clothes, shoes and jewelry for over 10 years, I can tell you that reselling sneaker shoes can give you the most bang for your buck… but only if you know the hottest and most sought after styles. Collectible sneakers are some of the rarest items of clothing on the resale market because they not only retain their original retail value, but they can often be worth more than the original value on the resale market.

Specific styles of sneakers are made in limited quantities, but are in high demand from sneaker connoisseurs, respectfully known as “sneakerheads.” It takes an insider of this world to know which shoes are worth the time and energy to buy secondhand (or new) and then attempt to resell on apps like Poshmark, Depop, eBay, Mercari and dedicated sneaker sites.

To write this guide, I enlisted the help of my good friend Jay, who has been very actively involved in collecting and selling popular sneakers for decades. He has provided me with a comprehensive list of what resellers should be looking out for when sourcing their inventory, along with a pricing guide on the current street value of these sneakers.

This blog post is meant to be a starting place for beginners into the sneaker world. Hopefully after reading and viewing the photos, you will start to be able to identify sneakers that have value and are worth reselling. At the very least, you’ll know what labels to look for, along with website resources to use as guides.

Nike Air Jordan 1’s “Chicago” (2016 drop DS)

Understanding the Sneaker Footwear Market

In order to comprehend the resale value of these sneakers, you need to know that we aren’t just talking about shoes that you wear everyday on your feet. They are not utility clothing to get you from A to B. In fact, they’re works of art that are cherished, and often never actually worn.

Understanding the sneaker footwear market requires an appreciation of its dynamic and multifaceted nature, driven by a blend of fashion, athletics, and cultural trends. The market is significantly influenced by high-profile collaborations between brands and celebrities or designers, such as the partnerships seen with Nike and Travis Scott, Adidas and Kanye West, and more. These collaborations often produce limited-edition releases that generate substantial hype and demand, leading to high resale values.

Trends in sneaker design, including the resurgence of vintage models and the popularity of sustainable materials, also play a crucial role in shaping consumer preferences and market dynamics.

Furthermore, cultural phenomena such as streetwear fashion, the influence of hip-hop culture, and social media marketing have propelled the sneaker market to new heights, making it a significant segment of the global fashion industry. Collectors and enthusiasts closely monitor release calendars, brand announcements, and market trends to stay ahead in this competitive and ever-evolving market​

Nike Air Jordan 5’ “Laney” (2013 drop DS)

The Sneaker Resale Market

The sneaker resale market has emerged as a dynamic and lucrative segment within the broader footwear industry, driven by limited-edition releases, high-profile collaborations, and a growing community of sneaker enthusiasts. Platforms like StockX, GOAT, and eBay have revolutionized the market by providing secure and transparent environments for buying and selling sneakers. These platforms authenticate products to prevent counterfeits, ensuring buyers receive genuine items, which has bolstered consumer confidence and contributed to the market’s rapid growth.

The resale value of sneakers can significantly exceed their original retail prices, especially for rare and highly sought-after models. For instance, collaborations such as the Travis Scott x Air Jordan or Off-White x Nike collections often see resale prices skyrocketing to several times their retail value, sometimes reaching thousands of dollars. The market is also influenced by cultural trends, celebrity endorsements, and social media hype, all of which drive demand and elevate prices.

Moreover, the sneaker resale market is characterized by its volatility, with prices fluctuating based on supply, demand, and the latest fashion trends. Resellers and collectors meticulously track release calendars, market trends, and sales data to capitalize on potential profits. The market’s growth reflects a broader trend of sneakers being valued not just as athletic wear but as collectible items and status symbols, blending fashion, culture, and commerce in a unique way​.

Riccardo Tisci X Air Force 1 Mid SP ‘Black’

All About Limited Edition Sneakers

Limited edition sneakers are a coveted segment of the footwear market, renowned for their exclusivity, unique designs, and cultural significance. These sneakers are often the result of high-profile collaborations between major brands like Nike, Adidas, and Puma, and influential designers, artists, or celebrities. Limited runs ensure that only a small number of pairs are produced, which drives demand and significantly elevates their resale value. Models such as the Nike Air Yeezy, Adidas Yeezy Boost, and Off-White x Nike collections are prime examples, often selling out within minutes of release and reselling for several times their retail price.

The allure of limited edition sneakers extends beyond their scarcity; they often feature innovative designs, premium materials, and intricate details that distinguish them from regular releases. These elements not only enhance the aesthetic appeal but also cater to collectors and enthusiasts who view these sneakers as wearable art and cultural artifacts. The hype surrounding limited edition releases is further amplified by strategic marketing, including teaser campaigns, celebrity endorsements, and social media buzz, creating a sense of urgency and excitement.

Collectors meticulously track release calendars and participate in raffles or use bots to secure pairs, knowing that the market value can soar based on demand and the sneaker’s cultural impact. This dynamic has turned sneaker reselling into a profitable enterprise, with platforms like StockX and GOAT providing a marketplace for trading these highly sought-after items. Limited edition sneakers, thus, symbolize the intersection of fashion, culture, and commerce, embodying the zeitgeist of contemporary streetwear culture.

Riccardo Tisci X Air Force 1 Mid SP Black

Sneaker Release Dates – Also Known As Drop Dates

Sneaker release dates, also known as drop dates, refer to the specific days when new sneaker models or colorways are officially launched and made available for purchase. These dates are highly anticipated by sneaker enthusiasts, collectors, and resellers, as they mark the opportunity to obtain the latest and often limited-edition releases. Brands like Nike, Adidas, Puma, and others typically announce these dates well in advance to build hype and prepare the market.

To stay informed about upcoming sneaker releases, there are several reliable sources and methods:

Brand Websites and Apps

Major sneaker brands like Nike (through their SNKRS app), Adidas (via the Confirmed app), and others provide official release calendars on their websites and apps. These platforms offer detailed information about the release dates, times, and availability.

Sneaker News Websites

Websites such as Sneaker News, Nice Kicks, and Hypebeast are dedicated to covering sneaker culture and regularly update their readers on upcoming releases, providing dates, images, and purchase links.

Social Media

Following official brand accounts and popular sneaker influencers on platforms like Instagram, Twitter, and Facebook can keep you updated on the latest drop dates. These sources often share announcements, teasers, and reminders about upcoming releases.

Retailer Announcements

Retailers like Foot Locker, Finish Line, and JD Sports also announce release dates for sneakers they will be carrying. Subscribing to their newsletters or checking their websites can provide additional information on where and when you can purchase new releases.

Release Calendars

Dedicated sneaker release calendars, such as those found on websites like Sole Collector and KicksOnFire, compile information from various sources to provide a comprehensive schedule of upcoming drops, complete with dates, times, and store links.

By utilizing these sources, sneaker enthusiasts can stay informed about release dates and plan accordingly to secure their desired pairs.

Nike Air Jordan 1’s “Chicago” (2016 drop DS)

What Are Sneaker Colorways?

Sneaker colorways refer to the specific color combinations and patterns used on a sneaker model. Each colorway is a unique variation of the sneaker, typically distinguished by the colors and designs applied to various parts of the shoe, such as the upper, midsole, outsole, laces, and branding elements. Colorways play a crucial role in the sneaker’s overall aesthetic appeal and often influence the popularity and desirability of a particular model.

Brands like Nike, Adidas, and New Balance release multiple colorways for their sneaker models, catering to different tastes and styles. Some colorways become iconic and highly sought after, often due to their association with celebrities, athletes, special events, or collaborations with designers and artists. For example, the Air Jordan 1 has famous colorways such as “Bred” (black and red), “Chicago” (white, black, and red), and “Royal” (black and blue), each carrying its unique history and significance within the sneaker community.

Colorways are usually given descriptive names that reflect their design inspiration, making it easier for consumers and enthusiasts to identify and refer to them. Limited edition colorways or those released in collaboration with popular figures often command higher prices on the resale market due to their exclusivity and cultural impact.

To keep up with new and upcoming colorways, sneaker enthusiasts often follow brand announcements, sneaker news websites like Sneaker News and Hypebeast, and social media accounts dedicated to sneaker culture​.

Nike Air Jordan 1’s “Chicago” (2016 drop DS)

The Issue with Sneaker Bots

The use of sneaker bots poses a significant issue in the sneaker resale market, creating an unfair advantage for certain buyers and leading to widespread frustration among genuine sneaker enthusiasts. Sneaker bots are automated software programs that can rapidly complete online purchases, often buying out limited-edition releases within seconds of their launch. This practice leaves regular consumers at a disadvantage, unable to compete with the speed and efficiency of bots. As a result, many sought-after sneakers end up in the hands of resellers who then mark up the prices significantly on secondary markets like StockX, GOAT, and eBay​​.

Retailers and brands have attempted to combat the problem by implementing various anti-bot measures such as CAPTCHA systems, raffles, and exclusive access events. Despite these efforts, sophisticated bots often find ways to bypass security measures, continuing to dominate the market. This ongoing issue not only undermines the shopping experience for everyday buyers but also inflates the resale prices, making popular sneakers less accessible to the average consumer. The sneaker community frequently voices concerns about this problem, calling for more effective solutions to ensure fair access to limited-edition releases.

Raf Simons High Top Metallic Green Velcro

The New Trend of Buying and Selling Sneaker Replicas – Known as “Reps”

The trend of buying and selling sneaker replicas, commonly referred to as “reps,” has gained significant momentum in recent years, fueled by the skyrocketing prices and limited availability of authentic high-end sneakers. Replica sneakers are often produced to closely mimic the design, materials, and overall appearance of genuine brands like Nike, Adidas, and Yeezy. Enthusiasts of “reps” argue that these replicas offer the opportunity to own and enjoy high-fashion designs at a fraction of the cost, which makes them appealing to a broader audience who may not be able to afford the often exorbitant prices of original releases.

One of the driving forces behind this trend is the high resale value of authentic sneakers, which can be prohibitively expensive for many consumers. Limited-edition releases and collaborations can sell out within minutes, pushing prices on the secondary market to thousands of dollars. As a result, replicas present an accessible alternative for those who appreciate the aesthetic and status symbol of high-end sneakers without the hefty price tag.

Online marketplaces and social media platforms have played a crucial role in the proliferation of sneaker replicas. Websites dedicated to replica sneakers, along with groups and forums on platforms like Reddit, Instagram, and Discord, facilitate the buying, selling, and discussion of “reps.” These communities often share reviews, comparison guides, and sources for high-quality replicas, making it easier for newcomers to navigate the replica market.

However, the replica sneaker market is not without controversy. Critics argue that buying and selling replicas undermines the original creators and brands, leading to potential ethical and legal issues. Brands like Nike and Adidas invest heavily in design, marketing, and athlete endorsements, and the sale of replicas can be seen as infringing on intellectual property rights.

Despite these concerns, the trend of “reps” shows no signs of slowing down. As long as the demand for exclusive and expensive sneakers remains high, and the barriers to obtaining them continue to exist, the market for sneaker replicas will likely continue to grow. Buyers interested in replicas should be aware of the ethical implications and the potential legal risks involved in purchasing and selling counterfeit products.

For more insights and discussions on the trend of sneaker replicas, you can explore forums and articles on platforms such as Reddit and Hypebeast.

Raf Simons High Top Metallic Green Velcro

Guide to Start Reselling Shoes

Starting a shoe reselling business can be a lucrative and exciting venture, tapping into the thriving sneaker culture and the growing secondary market. Whether you’re a sneaker enthusiast looking to turn your passion into profit or an entrepreneur seeking a new business opportunity, understanding the essentials of shoe reselling is crucial.

This guide will walk you through the fundamental steps of starting a successful shoe reselling business. From sourcing high-demand sneakers and understanding market trends to authenticating products and choosing the right selling platforms, you’ll learn the key strategies to maximize your profits and build a reputable brand in the competitive world of sneaker reselling. With careful planning, market knowledge, and a keen eye for detail, you can turn your shoe reselling hobby into a profitable enterprise.

Maison Margiela High Top Sneakers

Will People Buy Used Sneakers?

Yes, people do buy used sneakers, and there is a significant market for them. The demand for used sneakers is driven by several factors, including the desire for limited-edition releases, high resale prices for rare models, and the trend towards sustainable fashion.

Limited Edition and Rare Models

Many sneaker enthusiasts and collectors are willing to buy used sneakers if it means acquiring a rare or limited-edition pair that is otherwise unavailable. Models like the Nike Air Jordan 1, Yeezy Boost 350, and collaborations with brands like Off-White and Supreme often fetch high resale prices even when used, as their scarcity makes them highly sought after.


Used sneakers are often more affordable than new ones, making them attractive to buyers who want high-quality, branded footwear at a lower price. For many, purchasing used sneakers is a way to access premium brands and designs without paying the full retail or inflated resale prices.


The growing awareness of sustainability and environmental impact has led to an increased interest in buying second-hand goods, including sneakers. Consumers are becoming more conscious of the benefits of recycling and reusing items, which helps reduce waste and the demand for new products.

Nike Air Jordan 1’s “Shadow Grey” (2012 Japan drop DS)

How to Access the Condition and Quality of a Sneaker for Resale

Assessing the condition and quality of a sneaker for resale is crucial to determine its market value and appeal to potential buyers. Here are key steps and considerations to accurately evaluate a sneaker’s condition:

Inspect the Exterior

  • Upper Material: Check for any scuffs, scratches, or discoloration on the upper material. Leather, suede, and mesh each have different wear patterns, so understand the material specifics.
  • Stitching: Ensure that the stitching is intact and not fraying. Consistent and tight stitching is a sign of good quality.
  • Sole Condition: Look at the midsole and outsole for signs of wear. Minimal wear on the outsole, especially around the heel and toe areas, indicates better condition.

Check the Interior

  • Insole Wear: Remove the insole and inspect it for signs of wear and tear. The more pristine the insole, the higher the value.
  • Lining: Look for any tears or excessive wear in the lining. The lining should be clean and intact.

Evaluate the Original Components

  • Laces: Ensure the laces are original and not overly worn. Replacing laces can be easy, but original laces add to the value.
  • Box and Accessories: If available, include the original box, tags, and any additional accessories like extra laces or dust bags. These components can significantly increase resale value.

Smell Test

  • Odor: A strong or unpleasant odor can be a major deterrent for buyers. Ensure the sneakers are clean and odor-free.

Perform a Flex Test

  • Flexibility: Gently flex the sneaker to ensure it hasn’t lost its structural integrity. A sneaker that bends naturally is in better condition than one that feels brittle or overly worn.

Authenticity Check

  • Logos and Tags: Compare logos, tags, and other branding elements with verified authentic pairs. Pay attention to details like font, placement, and stitching.
  • Serial Numbers: Cross-check serial numbers on the sneaker with those on the box and other verified sources.

Use Professional Services

  • Authentication Services: Platforms like StockX and GOAT provide authentication services as part of their selling process. Utilizing these services can assure buyers of the sneaker’s authenticity and condition.

Marketplaces and Resources:

  • StockX: Known for its transparent and real-time pricing data, StockX also ensures every sneaker sold is authenticated.
  • GOAT: Offers both new and used sneakers, with a detailed inspection process to guarantee quality and authenticity.
  • eBay: Features an “Authenticity Guarantee” for sneakers over $100, providing an additional layer of buyer protection.
  • Grailed: A community-driven platform where detailed listings and peer reviews help maintain quality standards.

By following these steps, you can accurately assess the condition and quality of sneakers for resale, ensuring you get the best possible price and maintain buyer trust.

Nike Air Jordan 5’ “Laney” (2013 drop DS)

Do I Need to Have the Original Shoe Box to Sell Sneakers?

While it is not strictly necessary to have the original shoe box to sell sneakers, having it can significantly enhance the value and appeal of the sneakers. Here are some reasons why the original box matters:

Increased Resale Value

Sneakers sold with their original box often command higher prices. Collectors and buyers typically perceive these pairs as better preserved and more authentic, which can lead to a premium in the resale market. For example, StockX and GOAT listings that include the original box tend to be more desirable and can fetch higher prices.

Authenticity Verification

The original box often includes important details like the shoe size, model number, and colorway, which can help verify the sneakers’ authenticity. This is particularly important for high-value sneakers, where counterfeits are common. Platforms like StockX and GOAT require the original box for certain high-end models to ensure authenticity.

Buyer Confidence

Providing the original box can instill greater confidence in buyers, making them more likely to complete the purchase. It signals that the sneakers have been well cared for and are likely in better condition.

Protection and Presentation

The original box helps protect the sneakers during shipping, reducing the risk of damage. It also enhances the overall presentation, making the sneakers more appealing when unboxing.

However, it is still possible to sell sneakers without the original box. In such cases, sellers should be transparent about the absence of the box in their listings and provide detailed photos and descriptions of the sneakers’ condition. This honesty can help maintain buyer trust and ensure a smooth transaction.

Nike Kobe 9’s “Hero Pack”

How Do I Know the Resale Value of a Sneaker?

Determining the resale value of a sneaker involves several steps and resources to accurately assess its market worth. Here are key methods and tools to help you gauge a sneaker’s resale value:

Check Resale Marketplaces

Platforms like StockX, GOAT, and eBay provide real-time data on sneaker prices. These sites show recent sale prices, historical price trends, and the current market value based on supply and demand. For example, StockX has a “Stock Market of Things” approach, displaying a sneaker’s price fluctuations and bid-ask spreads, similar to financial markets.

Sneaker Price Guides

Websites like Sole Collector and KicksOnFire often publish price guides and market analyses for popular sneaker releases. These resources provide insights into the average resale prices and the factors driving market trends.

Social Media and Forums

Engaging with sneaker communities on platforms like Reddit (r/Sneakers), NikeTalk, and various Facebook groups can provide anecdotal evidence and collective knowledge on resale values. Experienced resellers and collectors often share their insights and recent sales data, which can be invaluable.

Auction Sites

Reviewing completed listings on eBay can give you a sense of the resale value. Look for the “Sold Items” filter to see what similar sneakers have recently sold for, which provides a practical measure of their current market value.

Price Comparison Tools

Apps like CheckCheck and Legitmark offer authentication services and price comparisons across multiple resale platforms, helping you get a comprehensive view of a sneaker’s value.

Market Trends

Pay attention to market trends and upcoming releases. Sneaker values can fluctuate based on factors like celebrity endorsements, cultural events, or changes in fashion trends. Websites like Hypebeast and Highsnobiety cover these trends extensively.

By utilizing these resources, you can develop a well-rounded understanding of a sneaker’s resale value, ensuring you make informed decisions whether buying or selling.

Nike Kobe 9’s “Hero Pack”

What Are the Most Popular Shoe Sizes to Sell?

In the sneaker resale market, the most popular shoe sizes tend to be men’s sizes 9 to 11. These sizes are in high demand due to their broader appeal and common fit for a large segment of the population. Consequently, sneakers in these sizes often sell out quickly and command higher resale prices. For example, limited-edition releases or popular models like the Nike Air Jordan 1 or Yeezy Boost 350 in sizes 9, 10, or 11 typically see a significant markup on resale platforms such as StockX and GOAT.

Prices can vary considerably by demand in shoe size. Smaller sizes (e.g., men’s sizes 7 and 8 or women’s sizes 5 and 6) and larger sizes (e.g., men’s sizes 12 and above) may not be as universally sought after but can still command high prices if the demand exceeds supply. For instance, while a size 9 might have many buyers driving up the price, a size 14 might be rare enough that a specific collector or buyer is willing to pay a premium.

The variation in prices based on size is a function of supply and demand economics. Sizes that align with the average population’s foot size tend to have higher production volumes but also higher demand, leading to competitive resale prices. Conversely, less common sizes might have lower production runs, and while their demand is also lower, the scarcity can drive prices up significantly for those particular sizes.

Nike Kobe 9’s “Hero Pack”

Are Men’s Sneakers More Valuable than Women’s and Kids Sneakers?

In the sneaker resale market, men’s sneakers often tend to be more valuable than women’s and kids’ sneakers. This discrepancy can be attributed to several factors:

Market Demand

  • Broader Audience: Men’s sneakers generally have a broader audience and higher demand. The sneaker culture, traditionally dominated by male consumers, has led to a larger market for men’s sizes. Limited releases and popular models are frequently tailored towards this demographic.
  • Collector’s Market: Many of the high-profile sneaker collaborations and limited-edition releases are marketed towards men. Collectors and enthusiasts who drive up resale prices typically focus on men’s sizes.

Production Numbers

  • Higher Production for Men: Brands often produce larger quantities of men’s sneakers compared to women’s and kids’ sizes. This higher production volume for men’s sneakers ensures they reach a wider audience, increasing their overall market presence and resale activity.

Cultural Impact

  • Endorsements and Influences: Male athletes and celebrities, such as Michael Jordan, Kanye West, and Travis Scott, have a significant influence on sneaker culture. Their endorsement deals and collaborations predominantly focus on men’s sneakers, boosting the demand and resale value for these products.

Resale Data

  • Resale Platforms: Analyzing data from resale platforms like StockX, GOAT, and eBay shows that men’s sneakers often achieve higher resale prices. For example, models like the Air Jordan 1, Yeezy Boost 350, and Nike Dunk, when released in men’s sizes, consistently fetch premium prices compared to their women’s or kids’ counterparts.
  • Specific Releases: High-value releases such as the Air Jordan 1 “Chicago,” Yeezy Boost 350 “Zebra,” and Off-White x Nike collaborations typically have higher resale values in men’s sizes. The scarcity and demand for these models in men’s sizes drive their market value higher.

However, it’s important to note that this trend is not absolute. Some women’s exclusive releases and popular kids’ models can also achieve high resale values, particularly when they are part of a significant collaboration or limited edition drop. For example, the Air Jordan 1 “UNC to Chicago” and the Nike Dunk Low “Coast” (a women’s release) have seen strong demand and high resale prices.

Nike Kobe 9’s “Hero Pack”

Authentication of Sneakers – How Do I Know If They Are Real?

Authenticating sneakers to ensure they are real involves several steps and can be aided by various resources. First, examine the packaging and labels, as genuine sneakers often come with high-quality, detailed boxes and tags that include barcodes, serial numbers, and brand logos. Look for any discrepancies in the font, color, or size compared to verified authentic products. Next, scrutinize the craftsmanship of the sneakers themselves; authentic pairs typically exhibit precise stitching, premium materials, and consistent color patterns. Pay attention to details like the alignment of logos, the texture of materials, and the weight of the sneakers.

Additionally, using reputable online authentication services such as StockX, GOAT, Mercari or eBay’s Authenticity Guarantee can provide professional verification. These platforms employ experts to inspect sneakers for authenticity before they are sold. Another effective method is to compare the sneakers with verified authentic pairs using detailed photos available on sneaker news websites or collector forums like NikeTalk or Reddit’s r/Sneakers. Some sneakers also have unique identifiers, such as RFID tags or QR codes, which can be scanned to confirm authenticity.

Moreover, engaging with the sneaker community through social media groups or attending sneaker conventions can provide valuable insights and access to knowledgeable collectors who can assist in verifying the authenticity of a pair. By combining these approaches, you can significantly reduce the risk of purchasing counterfeit sneakers

Nike Kobe 9’s “Hero Pack”

Where Should I Post Sneakers to Resell?

The most popular platforms for selling sneakers include StockX, GOAT, eBay, Grailed, Poshmark, The RealReal and Mercari each offering unique features catering to sneaker resellers.


Selling sneakers on StockX is a streamlined and secure process designed for both novice sellers and seasoned resellers. StockX operates as a “stock market of things,” where sneakers are listed with real-time market pricing, reflecting supply and demand dynamics. Sellers benefit from StockX’s authentication service, which ensures that all sneakers sold are verified for authenticity, significantly reducing the risk of counterfeit transactions.

To sell, users simply list their sneakers by selecting the model and size, setting an asking price or accepting the highest bid. Once sold, the seller ships the sneakers to StockX for authentication before the payment is released, providing a secure transaction for both parties. The platform’s robust infrastructure and user-friendly interface have made it a popular choice for selling high-demand sneakers, offering transparency and reliability in the resale market​.


Selling sneakers on GOAT is a popular choice for resellers due to its user-friendly platform and emphasis on authentication. To sell on GOAT, users can list their sneakers by uploading photos and providing details about the condition and size.

Once a pair is sold, the seller ships the sneakers to GOAT’s verification center, where they are authenticated to ensure they are genuine and match the description provided. This verification process builds trust with buyers, ensuring that they receive authentic products.

GOAT supports a wide range of sneakers, from new releases to used pairs, catering to a diverse audience. The platform also offers a global reach, allowing sellers to access an extensive market.

GOAT charges a commission fee, which varies based on the seller’s rating and location, but the security and ease of use often justify this cost for many resellers.

Overall, GOAT’s robust system and commitment to authenticity make it a favored platform for sneaker reselling.


Selling sneakers on eBay offers a vast marketplace with a global reach, making it an attractive option for resellers. eBay’s platform allows sellers to list sneakers either through auction-style bidding or fixed-price listings, providing flexibility in sales strategies.

One of the standout features for sneaker sellers is eBay’s “Authenticity Guarantee” for sneakers over $100, which ensures that all sold items go through a rigorous authentication process before reaching the buyer. This program has significantly increased buyer confidence and reduced the risk of counterfeit sales. eBay also offers seller protections, comprehensive shipping options, and detailed analytics to help manage and optimize listings.

The platform’s large user base and international reach mean sellers can tap into a broad audience, increasing the likelihood of finding buyers willing to pay premium prices for rare or sought-after sneakers. Overall, eBay’s robust infrastructure and buyer-seller protections make it a reliable platform for sneaker reselling.


Selling sneakers on Grailed is ideal for those targeting a fashion-forward audience and sneaker enthusiasts. Grailed specializes in high-end streetwear and designer pieces, creating a community where users appreciate unique and rare items. To sell on Grailed, users create a listing with detailed descriptions and high-quality photos, ensuring transparency and appealing presentation. The platform’s user interface is straightforward, making it easy to manage listings and communicate with potential buyers. Grailed also offers buyer and seller protections, enhancing transaction security.

One of the platform’s significant advantages is its fee structure, which is relatively low compared to other marketplaces, with a commission of 9% on sales. This can make selling on Grailed more profitable. Additionally, the platform’s dedicated user base means sellers can connect with buyers who are specifically looking for exclusive and fashionable sneakers, often willing to pay premium prices. By catering to a niche market of fashion-conscious buyers, Grailed allows sellers to reach a targeted audience that values the curated selection of sneakers available.


Selling sneakers on Poshmark offers a user-friendly and community-oriented platform ideal for both casual and professional sellers. Poshmark’s straightforward listing process allows users to upload photos, write detailed descriptions, and set prices for their sneakers quickly. The platform’s social aspects, such as sharing listings and following other users, help increase visibility and engagement, potentially leading to faster sales. Poshmark also provides pre-paid shipping labels once an item is sold, simplifying the logistics for sellers.

One of Poshmark’s standout features is its Posh Protect policy, which ensures buyer satisfaction by holding funds until the buyer confirms receipt and satisfaction with the purchase. This policy enhances trust between buyers and sellers, reducing the risk of disputes.

Additionally, Poshmark’s commission structure is straightforward, with a flat fee of $2.95 for sales under $15 and a 20% commission on sales over $15, which can be more favorable compared to other platforms with higher fees. Overall, Poshmark’s combination of ease of use, community engagement, and protective measures makes it an appealing choice for sneaker resellers looking to reach a broad audience​.


Selling sneakers on Mercari provides a flexible and straightforward platform for both new and experienced resellers. Mercari’s easy-to-use app allows sellers to quickly list their sneakers by uploading photos, writing descriptions, and setting prices. One of Mercari’s key advantages is its no selling fees, charging 0% on completed transactions, which is much lower than many other resale platforms. This fee structure can significantly boost profits for sellers.

Mercari also offers features like Mercari Authenticate for high-end items, ensuring buyers receive genuine products, which enhances trust and reduces the risk of selling counterfeits. The platform’s wide audience and user-friendly interface help sellers reach potential buyers efficiently.

Additionally, Mercari’s built-in shipping service provides sellers with discounted shipping rates and printable labels, simplifying the logistics of shipping sold items.

Overall, Mercari’s combination of no fees, ease of use, and robust selling tools make it a popular choice for sneaker resellers aiming to maximize their reach and profitability​.

The RealReal

Selling sneakers on The RealReal offers a unique platform tailored for luxury and high-end items, ensuring that your sneakers reach an audience that values quality and exclusivity. The RealReal’s consignment process involves sending your sneakers to their team, who handle authentication, photography, pricing, and listing, making it a hassle-free experience for sellers. This meticulous process ensures that buyers receive authentic, well-presented products, which can help command higher prices.

The RealReal charges a commission that varies based on the final sale price and the seller’s status, typically ranging from 30% to 50%. This fee might be higher than other platforms, but it includes comprehensive services like professional cleaning, marketing, and global reach, justifying the cost for many sellers. Additionally, The RealReal’s reputation for luxury items attracts a discerning buyer base willing to pay premium prices, often resulting in higher resale values for your sneakers compared to general marketplaces. Overall, The RealReal’s full-service consignment model and focus on authenticity and presentation make it an excellent option for selling high-end sneakers​.

Nike Kobe 9’s “Hero Pack”

Should I Allow Returns or Refunds on Sneakers?

Deciding whether to allow returns or refunds on sneakers depends on several factors, including the nature of your business, your target market, and your inventory management capabilities. Offering returns and refunds can enhance customer trust and satisfaction, potentially leading to repeat business and positive reviews. It can also attract buyers who may be hesitant to purchase without the option to return if the sneakers don’t meet their expectations.

However, it’s important to establish clear policies to protect yourself from potential abuse, such as return fraud or handling costs associated with worn or damaged returns. Clearly communicate your return policy, specifying conditions such as time limits, the condition of returned items, and any restocking fees. Platforms like eBay and StockX often have their own return policies and guidelines, which can serve as a useful reference when drafting your own. Balancing flexibility with protection is key to maintaining a good reputation while minimizing potential losses.

Nike Air Jordan 10’ “Red Steel”

Should I Post and Sell Sneakers on Social Media?

Posting and selling sneakers on social media can be a beneficial strategy, but it comes with certain risks and considerations. Platforms like Instagram, Facebook, and Twitter offer broad reach and can help you tap into a large community of sneaker enthusiasts. Utilizing hashtags, engaging with potential buyers, and leveraging influencer marketing can enhance visibility and sales.

However, it’s essential to be cautious of scams and fraudulent activities. Ensure you verify the authenticity of buyers and consider using secure payment methods such as PayPal to protect both parties. Additionally, be aware of the platform’s policies regarding sales and transactions to avoid any violations that could impact your account. Overall, while social media can be an effective sales channel, it requires careful management and vigilance to maximize benefits and minimize risks​.

Nike Air Jordan 10’ “Red Steel”

How to Store Sneakers to Preserve Their Value

Storing sneakers properly is essential to preserving their value, especially for those highly sought after in the resale market. Begin by cleaning your sneakers thoroughly to remove any dirt or stains that could cause long-term damage. Once clean, store them in a cool, dry place away from direct sunlight, which can cause fading and material degradation. Using shoe trees helps maintain their shape, particularly for leather sneakers, while silica gel packets can be placed inside to absorb moisture and prevent mold growth.

Keep sneakers in their original boxes, if possible, as this adds to their value and provides an extra layer of protection. For added safety, consider using clear plastic storage containers, which allow you to see the shoes without having to open multiple boxes. Avoid stacking these containers too high to prevent crushing the shoes at the bottom. Additionally, keeping the shoes in a climate-controlled environment can protect them from extreme temperature fluctuations that could harm the materials. By following these storage practices, you can ensure your sneakers remain in pristine condition, preserving their value for resale​.

Nike Air Jordan 9’s “OG” (2016 drop DS)

How to Properly Clean Used Sneakers for Resale

Properly cleaning used sneakers for resale is crucial to maximize their value and appeal to potential buyers. Start by removing the laces and insoles, which can be washed separately using mild detergent and warm water. For the exterior, use a soft brush to gently scrub away dirt and grime, paying special attention to the soles and seams. A mixture of warm water and a few drops of mild dish soap works well for most materials, but for delicate fabrics like suede or nubuck, a specialized cleaner is recommended to avoid damage.

For stubborn stains, a paste made from baking soda and water can be applied and left to sit for a few minutes before brushing off. After cleaning, wipe the sneakers with a damp cloth to remove any soap residue, and then let them air dry naturally away from direct heat sources, which can warp or discolor the materials. Additionally, deodorize the interior with baking soda or a commercial shoe deodorizer to ensure the sneakers smell fresh. By following these steps, you can restore used sneakers to a near-new condition, making them more attractive and valuable in the resale market.


Sneaker Selling and Buying Scams to Avoid

Navigating the sneaker resale market requires vigilance to avoid falling victim to scams, which are unfortunately common in this lucrative industry. One prevalent scam involves counterfeit sneakers, where sellers pass off fake products as authentic, often making it difficult for buyers to distinguish the difference. Always buy from reputable platforms like StockX, GOAT, or directly from verified retailers to ensure authenticity. Another common scam is the “bait-and-switch,” where a seller advertises a highly sought-after sneaker at a reasonable price but sends a different, less valuable pair. To avoid this, check seller reviews and ensure they have a history of positive feedback.

Additionally, beware of phishing scams where fraudulent websites mimic legitimate ones, aiming to steal personal and financial information. Always verify the website’s URL and look for secure connections (https://) before entering any details. It’s also wise to avoid deals that seem too good to be true, as these are often red flags for scams. Using secure payment methods, like PayPal, which offer buyer protection, can also help mitigate risks. By staying informed and cautious, buyers and sellers can protect themselves from these common pitfalls in the sneaker resale market.


Some of the Most Popular and Lucrative Sneaker Styles to Resell

The sneaker resale market has grown into a booming industry, with certain styles fetching impressive prices and becoming highly sought after by collectors and enthusiasts. In this blog post, we’ll delve into some of the most popular and lucrative sneaker styles to resell. From the iconic Air Jordans and the highly coveted Nike Dunks to exclusive collaborations with designers like Virgil Abloh and Travis Scott, these sneakers not only showcase unique designs and premium materials but also command significant resale values.

Whether you’re a seasoned reseller or new to the game, understanding which sneaker styles hold the most value can help you navigate the market and maximize your profits. Join us as we explore the standout sneakers that have made a mark in the resale world, highlighting why they are so desirable and the factors contributing to their high market demand.


Limited Edition Sneaker Collaborations Are Almost Always Very Valuable in the Resale Market

Limited edition sneaker collaborations are almost always highly valuable in the resale market due to their scarcity, unique designs, and the involvement of high-profile designers or brands. These collaborations often feature innovative aesthetics and premium materials, making them highly desirable among sneaker enthusiasts and collectors. The exclusivity and limited production runs create a high demand, driving up resale prices significantly.

For instance, collaborations like the Nike x Off-White “The Ten” collection, designed by Virgil Abloh, have seen resale prices soar, with some models like the Off-White Air Jordan 1 selling for over $2,000, far exceeding their original retail price​​. Similarly, the Travis Scott x Air Jordan collaborations often resell for thousands of dollars due to their limited release and strong fanbase​​. Another notable example is the Adidas Yeezy line, where specific models like the Yeezy Boost 350 “Turtle Dove” can command resale prices upwards of $1,500​.

The combination of brand prestige, unique design elements, and the limited nature of these releases ensures that they remain highly sought after, maintaining their value and often appreciating over time in the resale market.

Maison Margiela High Top Sneakers

Nike Air Jordans

Nike Air Jordans are one of the most iconic and influential sneaker lines in the history of footwear, initially launched in 1985 for basketball legend Michael Jordan. The brand’s innovative designs, high-quality materials, and association with Jordan’s legacy have made Air Jordans a cultural phenomenon. Each model, from the Air Jordan 1 to the latest iterations, showcases unique design elements and technological advancements, appealing to both athletes and fashion enthusiasts.

In the resale market, Air Jordans often command high prices, especially for limited releases and collaborations. For example, the Air Jordan 1 “Chicago” from 1985 can fetch between $3,000 to $5,000 depending on its condition and authenticity. The 2020 “Dior x Air Jordan 1” collaboration saw resale prices soar from $8,000 to over $20,000, reflecting its luxury branding and limited availability. Other popular models, such as the Air Jordan 4 “Bred” and the Air Jordan 11 “Concord,” typically resell for $400 to $600, depending on their release year and condition​. These high resale values underscore the enduring popularity and collectible nature of Nike Air Jordans, making them a staple in the sneaker community.

In this blog I provide original photos of the below Jordan colorways from my friend Jay’s private collection:

  • Nike Air Jordan 1’s “Shadow Grey”
  • Nike Air Jordan 10’ “Red Steel”
  • Nike Air Jordan 9’s “OG”
  • Nike Air Jordan 5’ “Laney”
  • Nike Air Jordan 5’s 3lab5 “Infrared”

Maison Margiela High Top Sneakers

Nike Air Jordan 1’ Highs

The Nike Air Jordan 1 Highs are among the most iconic and influential sneakers in the history of footwear. First released in 1985, they were designed for NBA legend Michael Jordan and quickly became a symbol of basketball and streetwear culture. The Air Jordan 1 High features a high-top silhouette, premium leather construction, and the famous “Wings” logo. Its various colorways and collaborations have kept it relevant and highly desirable over the decades.

In the resale market, Air Jordan 1 Highs command significant premiums, especially for limited releases and original colorways. For instance, the 1985 Air Jordan 1 High “Chicago” can fetch prices between $3,000 to $5,000 depending on the condition. The “Bred” (Black/Red) colorway, another original release, also sees high resale values, often ranging from $2,000 to $4,000. More recent releases, such as the 2020 “Dior x Air Jordan 1 High,” have set new benchmarks, with resale prices soaring from $8,000 to over $20,000 due to their limited availability and luxury collaboration​. This high demand and strong resale market reflect the Air Jordan 1 High’s enduring legacy and its significant impact on sneaker culture.

Maison Margiela High Top Sneakers

Nike “Dunks”

The Nike Dunk has seen numerous releases over the years, but some have risen above the rest in terms of their desirability and market value. Among the most coveted and expensive Nike Dunks are the 2002 “Paris” Dunk Low from the White Dunk City Series, known for its unique design featuring artwork by French painter Bernard Buffet. With only around 150 pairs ever made, these sneakers can fetch upwards of $50,000 on the resale market​.

Another highly sought-after pair is the 2005 “Pigeon” Dunk Low, designed by Jeff Staple. This release caused a frenzy in New York City and solidified the Dunk’s status in sneaker culture. The “Pigeon” Dunks are known for their grey and pink colorway, representing the ubiquitous city bird, and can sell for over $25,000​​.

Additionally, the Nike SB Dunk Low “What The Dunk” from 2007, which combines elements from previous SB Dunk releases into one pair, is highly prized by collectors and often sells for around $5,000 to $10,000​​. These sneakers exemplify the peak of Nike’s creativity and the strong influence of sneaker culture, making them some of the most expensive and sought-after Dunks in the market.

Nike Air Force 1 Foamposite Copper “Black History Month” (2016 drop DS)

Travis Scott x Nike Collaborations

Travis Scott’s collaborations with Nike have become some of the most coveted and iconic releases in the sneaker world. Known for his unique and creative designs, Scott has reimagined classic Nike models with a blend of streetwear and high-fashion aesthetics. Key releases include the Air Jordan 1 “Cactus Jack,” featuring a backward Swoosh and earthy color tones, and the Nike Air Force 1 “Travis Scott,” which includes interchangeable Swooshes and reflective details. Another notable model is the Air Jordan 6 “Travis Scott,” which incorporates a utilitarian pocket on the collar and glow-in-the-dark soles.

The resale value of Travis Scott x Nike sneakers is notably high, reflecting their limited availability and immense popularity. For instance, the Air Jordan 1 “Cactus Jack” often resells for $1,500 to $2,500, depending on size and condition​​. The Air Force 1 “Travis Scott” typically commands prices between $800 and $1,500 on platforms like StockX and GOAT​. The Air Jordan 6 “Travis Scott” can fetch anywhere from $500 to $1,200​. These high resale values underscore the strong demand for Travis Scott’s collaborative sneakers, driven by his influence in both music and fashion.

Nike Air Force 1 Foamposite Copper “Black History Month” (2016 drop DS)

Riccardo Tisci X Air Force 1 Mid SP ‘Black’

The Riccardo Tisci x Nike Air Force 1 Mid SP ‘Black’ is a standout piece from the acclaimed designer’s collaboration with Nike. This sneaker showcases Tisci’s distinct design aesthetics, blending high fashion with streetwear. The shoe features a predominantly black leather upper, accented by a contrasting white Swoosh and unique multicolored detailing on the heel and ankle strap. The high-top silhouette is complemented by premium materials and intricate craftsmanship, making it a sophisticated take on the classic Air Force 1 model.

In the resale market, the Riccardo Tisci x Air Force 1 Mid SP ‘Black’ holds significant value due to its limited release and the collaboration’s prestige. Prices on resale platforms such as StockX and GOAT typically range from $300 to $700, depending on the size and condition of the sneakers. Limited availability and the high-profile nature of the collaboration contribute to the strong demand and elevated resale prices. This sneaker’s resale value reflects the successful fusion of Riccardo Tisci’s luxury design sensibilities with Nike’s iconic sneaker heritage, making it a coveted item for fashion-forward sneaker enthusiasts.

Nike Air Force 1 Foamposite Copper “Black History Month” (2016 drop DS)

Nike Air Jordan 1’s “Chicago”

The Nike Air Jordan 1 “Chicago” is one of the most iconic sneakers in the history of footwear. First released in 1985, this model features a striking colorway of white, black, and varsity red, embodying the Chicago Bulls’ team colors. The design includes a white leather base with red overlays and black accents on the Swoosh, collar, and laces, creating a timeless look that has been revered by sneaker enthusiasts and basketball fans alike. The Air Jordan 1 “Chicago” has been re-released several times, each time capturing significant attention and demand.

In the resale market, the Nike Air Jordan 1 “Chicago” commands premium prices due to its historical significance and enduring popularity. Depending on the edition and condition, prices can range from $1,000 to over $3,000. For instance, the 2015 re-release of the Air Jordan 1 “Chicago” typically sells for around $1,500 to $2,000 on platforms like StockX and GOAT. Even higher prices are seen for the original 1985 version and other limited re-releases. This high resale value reflects the sneaker’s status as a must-have item in any serious sneaker collection, underscoring its cultural and fashion impact.

Nike Air Jordan 1’s “Chicago” (2016 drop DS)

Maison Margiela Sneakers

Maison Margiela Sneakers epitomize the brand’s avant-garde approach to fashion, blending luxurious craftsmanship with innovative design. These sneakers often feature unconventional elements such as split-toe Tabi design, deconstructed aesthetics, and high-quality materials like premium leather and suede. The attention to detail and unique design elements make these sneakers a standout piece in any wardrobe, appealing to those who appreciate high fashion and cutting-edge style.

In the resale market, Maison Margiela High Top Sneakers maintain substantial value due to their exclusivity and the brand’s strong reputation. Depending on the model, condition, and rarity, resale prices typically range from $400 to over $1,000. Limited edition releases or collaborations can command even higher prices, reflecting their desirability among fashion enthusiasts and collectors. Platforms like StockX, Grailed, and Farfetch are common places where these sneakers are traded, often fetching premium prices due to their distinctive style and the brand’s enduring appeal.

Maison Margiela High Top Sneakers

Nike x Supreme Sneaker Collaborations

Nike x Supreme sneaker collaborations have become legendary in the sneaker community, merging Nike’s athletic prowess with Supreme’s streetwear cool. These collaborations have produced some of the most sought-after sneakers, such as the Nike Air Force 1, Nike SB Dunk, and the Nike Air Max series. The designs often feature Supreme’s signature bold branding, unique colorways, and premium materials, creating an instant hype upon release.

In the resale market, Nike x Supreme sneakers command significant prices due to their limited releases and high demand. For instance, the Supreme x Nike SB Dunk Low “Cement” can fetch prices from $1,000 to $2,000, depending on the condition and size. More recent releases, like the Supreme x Nike Air Force 1, often sell for $300 to $500 on platforms like StockX and GOAT. The limited availability and the collaboration’s strong brand appeal contribute to the high resale value, making these sneakers coveted items among collectors and fashion enthusiasts​. The Nike x Supreme collaborations continue to be a cornerstone in the sneaker and streetwear culture, maintaining a significant impact on the resale market.

Nike Air Jordan 5’s 3lab5 “Infrared” (2016 drop DS)

Nike x Stussy Sneaker Collaborations

The Nike x Stussy collaborations have become a standout series in the sneaker world, blending Nike’s athletic heritage with Stussy’s streetwear sensibilities. This partnership has produced numerous iconic designs, such as the Air Zoom Spiridon Cage 2 and the Air Force 1 Low. These sneakers often feature unique materials, bold colorways, and co-branded detailing that highlight the synergy between the two brands. The collaboration appeals to both sneaker enthusiasts and fashion-forward consumers, offering limited-edition pieces that are highly sought after.

In the resale market, Nike x Stussy sneakers command premium prices due to their limited availability and strong demand. For instance, the Air Zoom Spiridon Cage 2 can fetch between $300 and $500, while the Air Force 1 Low often ranges from $250 to $400, depending on the condition and size. Limited editions and more unique colorways tend to sell for even higher prices. Platforms like StockX and GOAT are popular venues for these transactions, reflecting the high resale value and desirability of the Nike x Stussy collaborations. This high resale value underscores the enduring popularity and cultural impact of the partnership between these two influential brands.

Ronnie Fieg Shoe Box

Grenson Wedge High Top Shoes

Grenson Wedge High Top Shoes combine the brand’s heritage of quality British craftsmanship with contemporary design elements. Known for their robust construction and distinctive style, these high-top shoes feature premium leather uppers, durable wedge soles, and intricate stitching details. The blend of classic shoemaking techniques with modern aesthetics makes Grenson Wedge High Tops a versatile addition to any wardrobe, suitable for both casual and semi-formal occasions.

In the resale market, Grenson Wedge High Top Shoes maintain substantial value due to their quality and limited availability. Depending on the condition, size, and specific model, resale prices typically range from $150 to $400.

KITH Shoe Box

Represent Bully Sneakers

Represent Bully Sneakers exemplify the British brand’s commitment to combining contemporary style with high-quality craftsmanship. Known for their chunky silhouette and aggressive design, these sneakers feature premium leather uppers, oversized soles, and intricate detailing that reflect a blend of streetwear aesthetics and luxury fashion. The Bully Sneakers are designed to make a statement, with their bold look appealing to those who favor standout footwear.

In the resale market, Represent Bully Sneakers hold significant value due to their unique design and limited availability. Depending on the model, condition, and rarity, resale prices can range from $250 to over $600.

Giuseppe Zanotti Mid Sneaker White

Giuseppe Zanotti Sneakers

Giuseppe Zanotti sneakers are synonymous with luxury and high fashion, often characterized by their bold designs, premium materials, and intricate detailing. These sneakers frequently feature striking elements such as metallic accents, exotic prints, and crystal embellishments, reflecting Zanotti’s background in jewelry design. Models like the “Urchin” and “Blabber” showcase innovative designs with unique soles and eye-catching finishes, making them a favorite among celebrities and fashion-forward individuals.

In the resale market, Giuseppe Zanotti sneakers command significant prices due to their limited production runs and high-quality craftsmanship. Prices can vary widely based on the model and condition, with some pairs selling for as low as $300 and others exceeding $1,000. Limited editions and collaborations, such as the Giuseppe Zanotti x Swae Lee collection, often fetch higher prices, sometimes reaching up to $1,500 on platforms like StockX and Grailed. This high resale value underscores the brand’s enduring appeal and the desirability of its bold, fashion-forward sneaker designs.

Giuseppe Zanotti Mid Sneaker White

Raf Simons High Top Metallic Green Velcro

Raf Simons High Top Metallic Green Velcro Sneakers are a striking example of the designer’s avant-garde approach to footwear. These sneakers feature a bold metallic green upper with a sleek, futuristic design, highlighted by the distinctive velcro straps that replace traditional laces for a clean, streamlined look. The high-top silhouette offers a fashion-forward aesthetic, combining comfort with edgy, street-ready style. Crafted from high-quality materials, these sneakers not only stand out visually but also provide durability and a premium feel.

In the resale market, Raf Simons High Top Metallic Green Velcro Sneakers are highly sought after, with prices reflecting their exclusivity and unique design. Depending on the condition and size, resale prices typically range from $600 to $1,200 on platforms like StockX and Grailed. Limited availability and the distinctive design elements contribute to their high resale value, making them a prized possession for sneaker collectors and fashion aficionados alike. This high resale value underscores the lasting impact of Raf Simons’ innovative designs in the high-end sneaker market.

Giuseppe Zanotti Mid Sneaker White

Adidas Ozweego Raf Simons Sneakers

Adidas Ozweego Raf Simons sneakers have become iconic within the sneaker world, thanks to the innovative partnership between the sportswear giant and the renowned Belgian designer. These sneakers are celebrated for their futuristic design, bold colorways, and unique materials, blending fashion-forward aesthetics with Adidas’ technical expertise. The Ozweego line, initially inspired by 90s running shoes, has been reimagined by Raf Simons with distinctive elements like transparent silicone windows and exaggerated proportions, making them a favorite among fashion enthusiasts and sneaker collectors.

In the resale market, the Adidas Ozweego Raf Simons sneakers maintain a strong presence. Prices can vary widely depending on the model, colorway, and condition, but typically range from $300 to $700. Limited edition releases and highly sought-after colorways can command even higher prices, sometimes exceeding $1,000. For instance, the Ozweego Bunny model, known for its vibrant color schemes and distinctive design features, can fetch premium prices on platforms like StockX and GOAT. This high resale value reflects the sneakers’ desirability, limited availability, and the enduring appeal of Raf Simons’ avant-garde approach to sneaker design.

Dolce & Gabbana High Top Zipper Sneakers

Dolce & Gabbana High Top Sneakers

Dolce & Gabbana High Top Sneakers exemplify the brand’s flair for combining luxury with contemporary street style. These sneakers often feature bold designs, intricate patterns, and high-quality materials such as premium leather and suede. Known for their standout aesthetics, Dolce & Gabbana high tops frequently include embellishments like metallic accents, embroidered logos, and unique color combinations, making them a favorite among fashion enthusiasts.

In the resale market, Dolce & Gabbana High Top Sneakers can command substantial prices, particularly for limited editions and popular designs. Prices on resale platforms like StockX and Grailed typically range from $400 to over $1,000, depending on the model and its condition. For example, a pair of Dolce & Gabbana Sorrento High Top Sneakers, known for their sock-like fit and logo-heavy design, can fetch between $600 and $900 on the secondary market. The resale value reflects not only the brand’s luxury status but also the desirability of their bold and distinctive sneaker designs.

Dolce & Gabbana High Top Zipper Sneakers

Ronnie Fieg Collaborations

Ronnie Fieg, the founder of KITH, has made a significant impact on the sneaker world through his high-profile collaborations with various brands. Known for his meticulous attention to detail and unique design aesthetics, Fieg has partnered with brands such as Asics, New Balance, Adidas, and Nike, producing some of the most sought-after sneakers in the market. His collaborations often feature premium materials, distinctive colorways, and limited releases, making them highly coveted among sneaker enthusiasts.

For instance, the Ronnie Fieg x Asics Gel Lyte III “Salmon Toe” and “Leatherback” are among his most iconic releases, with resale prices often exceeding $500 depending on the condition and size. Similarly, his work with New Balance, such as the New Balance 997.5 “Mykonos” and New Balance 1700 “Colorist,” also commands high resale values, often ranging from $300 to $700. Fieg’s collaborations with Adidas, including the Adidas Ultra Boost Mid “Aspen,” have also seen resale prices soar, frequently selling for $400 or more on platforms like StockX and GOAT​.

Overall, Ronnie Fieg’s collaborations are celebrated not only for their design excellence but also for their exclusivity and the high resale value they achieve in the secondary market, reflecting their enduring popularity and demand.

Dolce & Gabbana High Top Zipper Sneakers

Nike Air Force 1 Foamposite Copper “Black History Month”

The Nike Air Force 1 Foamposite “Black History Month” edition combines two iconic sneaker designs to honor Black History Month. This limited-edition sneaker features a striking metallic copper Foamposite upper, complemented by black accents on the eyestay, collar, and heel pull-tab. The shoe also includes total orange details, along with various BHM motifs on the tongue, ankle strap, and heel patch, adding to its unique and bold aesthetic.

In terms of resale value, the Nike Air Force 1 Foamposite “Black History Month” commands high prices in the secondary market due to its limited release and distinctive design. Recent sales on platforms like GOAT show prices ranging from approximately $300 to over $500, depending on the condition and size of the sneakers​. This high resale value reflects the sneaker’s rarity and its significance in both sneaker culture and as a tribute to Black History Month.

Ronnie Fieg Boot Collaboration with Sebago Iroquois, (2013 drop DS) Shoe Box

Nike Penny Foamposite “Phoenix Sun”

The Nike Air Foamposite One “Phoenix Suns” is a standout sneaker that pays homage to Penny Hardaway’s time with the Phoenix Suns. Released in March 2013, this model features a striking electro-purple Foamposite shell with total orange accents, representing the Suns’ team colors. The shoe is complemented by black overlays, laces, and a translucent icy sole, making it a bold addition to any sneaker collection.

In terms of resale value, the Nike Foamposite One “Phoenix Suns” commands high prices on the secondary market. Depending on the size and condition, prices can range significantly, with recent sales showing values from around $272 to over $1,200, and even up to $5,008 for certain sizes on platforms like GOAT and StockX. This high resale value reflects the sneaker’s limited release, unique design, and its connection to the iconic player Penny Hardaway.

Grenson Wedge High Top Shoes Fred Mens Brogue Boot Tan Calf Leather White Wedge Sole

Nike Kobe 9’s “Hero Pack”

The Nike Kobe 9 Elite “Hero Pack” is a highly sought-after sneaker, known for its distinctive design and high-performance features. Released as part of a thematic pack that included the LeBron 11 Elite and KD 6 Elite, the Kobe 9 Elite “Hero Pack” features a Wolf Grey knit upper with vibrant purple Flywire cables and a matching Swoosh. The heel showcases a pop-art-inspired camouflage print, adding to its unique aesthetic. The shoe is equipped with a carbon fiber-reinforced midsole and Nike’s Lunarlon cushioning for enhanced comfort and support.

In terms of resale value, the Kobe 9 Elite “Hero Pack” commands significant prices on the secondary market. Depending on the condition and size, prices can range from around $500 to over $2,600 for new pairs. This high resale value reflects the sneaker’s limited availability, innovative design, and the enduring legacy of Kobe Bryant​.

Grenson Wedge High Top Shoes Fred Mens Brogue Boot Tan Calf Leather White Wedge Sole

D.A.T.E. GIULIANO FUJIWARA Low-Tops & Sneakers

The D.A.T.E. GIULIANO FUJIWARA Low-Tops & Sneakers exemplify the fusion of Italian craftsmanship and Japanese minimalist design. This collaboration brings together D.A.T.E.’s reputation for high-quality, contemporary footwear with Giuliano Fujiwara‘s distinct aesthetic, characterized by clean lines and sophisticated simplicity.

These sneakers are crafted from premium materials, featuring sleek leather uppers, subtle branding, and meticulous attention to detail, making them a luxurious yet understated addition to any wardrobe. The low-top design offers versatility, suitable for both casual and semi-formal settings, while the combination of comfort and style ensures they stand out in the competitive sneaker market.

The D.A.T.E. GIULIANO FUJIWARA sneakers are a testament to the successful merging of two distinct design philosophies, creating footwear that appeals to discerning fashion enthusiasts who appreciate both elegance and functionality.

Grenson Wedge High Top Shoes Fred Mens Brogue Boot Tan Calf Leather White Wedge Sole

Coveted Puma Sneakers

Puma has made a significant impact in the sneaker world with several models achieving both popularity and high resale value. Among the most notable are the Puma Clyde and Puma Suede, which have a rich history rooted in basketball and hip-hop culture.

However, it’s the brand’s modern collaborations and limited-edition releases that have truly elevated their status. The Puma x Fenty by Rihanna collection brought a fashion-forward edge to the brand, with certain models becoming highly coveted. Another standout is the Puma RS-Dreamer series, designed in collaboration with NBA star J. Cole, blending performance and street style.

The most expensive Puma sneakers often emerge from exclusive collaborations, such as the Puma x MCM or the Puma x Alexander McQueen collections, where high-end materials and limited availability drive their value on the resale market. These sneakers not only represent Puma’s innovative design but also its successful integration into contemporary fashion trends.

Grenson Wedge High Top Shoes Fred Mens Brogue Boot Tan Calf Leather White Wedge Sole

Vans Sneakers

Collectible and expensive Vans sneakers have carved out a unique niche in the sneaker market, blending the brand’s classic skate culture heritage with high-fashion and limited-edition releases. Collaborations with renowned designers, artists, and brands such as Supreme, Proenza Schouler, Fear of God, and Disney have elevated certain Vans models to collector’s items. These limited-edition sneakers often feature unique designs, premium materials, and intricate detailing, making them highly sought after by sneaker enthusiasts. The rarity and exclusivity of these releases drive up their value, with some pairs fetching significant sums on the resale market. Vans’ ability to maintain their iconic aesthetic while continuously innovating through collaborations and special editions has cemented their status as a staple in both streetwear and high-fashion circles.

Grenson Wedge High Top Shoes Fred Mens Brogue Boot Tan Calf Leather White Wedge Sole


The current state of Yeezy sneakers reflects a complex interplay of cultural influence, market dynamics, and evolving brand associations. Following Kanye West’s public controversies and the termination of his partnership with Adidas, the value and desirability of Yeezy sneakers have experienced fluctuations. While some collectors perceive these shoes as valuable pieces of cultural history, others are wary of the associated controversies.

Despite this, certain Yeezy models, especially limited editions, continue to command high prices in the resale market, driven by their iconic designs and scarcity. The brand’s future remains uncertain, but Yeezy sneakers continue to hold a significant place in sneaker culture, representing a unique blend of innovative design and cultural impact.

Grenson Wedge High Top Shoes Fred Mens Brogue Boot Tan Calf Leather White Wedge Sole

Hoka Sneaker Collaborations

Hoka One One, founded in 2009 by French trail runners, quickly became synonymous with “maximalist” running shoes. Their thick, cushioned soles provide unparalleled support and comfort, making them a favorite among endurance athletes and casual runners alike. The brand’s unique approach to design, focusing on lightweight materials and oversized outsoles, has set them apart in the crowded sneaker market.

Hoka One One has revolutionized the sneaker landscape through strategic collaborations that blend their renowned performance with cutting-edge style. Partnering with brands like Free People Movement, Engineered Garments, Outdoor Voices, Opening Ceremony, and Moncler, Hoka has seamlessly integrated high-fashion aesthetics into their athletic designs. These collaborations have introduced bold colorways, unique materials, and avant-garde silhouettes, appealing to both runners and fashion enthusiasts.

By merging comfort and innovation with the creative visions of leading designers, Hoka has expanded its appeal beyond the athletic community, establishing itself as a versatile and stylish choice in the modern sneaker market.

Riccardo Tisci X Air Force 1 Mid SP Black

Salomon Sneakers

In the dynamic world of sneakers, few brands have navigated the intersection of performance and style as seamlessly as Salomon. Originally renowned for their high-performance outdoor gear, Salomon has successfully transcended its niche market, becoming a formidable player in the sneaker culture and urban fashion scene.

The transition from functional trail running shoes to fashionable urban sneakers was not an overnight phenomenon. It was a strategic shift fueled by a growing trend towards athleisure and the blurring lines between performance gear and everyday fashion. Salomon’s rugged aesthetics and robust design elements started to resonate with a broader audience, appealing to those seeking a unique blend of practicality and style.

Collaborations with high-profile designers and fashion brands have been pivotal in Salomon’s rise in the sneaker world. Partnerships with labels like Satisfy, Boris Bidjan Saberi, and even luxury brand Comme des Garçons have brought a high-fashion twist to Salomon’s utilitarian roots. These collaborations have introduced bold colorways, experimental designs, and limited-edition releases that have captivated sneaker collectors and fashion enthusiasts alike.

Nike Penny Hardaway Foamposite “Phoenix Sun”

New Balance Sneakers

New Balance sneakers have experienced a significant pop culture revival, becoming a staple in both streetwear and high fashion. This resurgence is driven by a blend of nostalgia and contemporary appeal, as the brand reintroduces classic models alongside innovative designs.

Collaborations with influential designers and celebrities, such as Jaden Smith, Aimé Leon Dore and Salehe Bembury, have played a pivotal role in elevating New Balance’s status. The brand’s emphasis on quality craftsmanship and comfort has resonated with a wide audience, from athletes to fashion enthusiasts.

Additionally, the rise of “dad shoe” aesthetics has further propelled New Balance into the limelight, making their sneakers a trendy yet timeless choice in the modern fashion landscape.

Nike Penny Hardaway Foamposite “Phoenix Sun”

Noteworthy Sources for Up-To-Date Sneaker News

For resellers seeking the latest updates and trends in the world of sneakers, several noteworthy sources stand out. The websites listed below are essential, providing in-depth coverage on upcoming releases, exclusive collaborations, and industry news.

Additionally, forums and communities like Reddit’s r/Sneakers foster discussions and offer firsthand insights from fellow sneaker enthusiasts, making them indispensable for staying current in the ever-evolving sneaker culture.

Ronnie Fieg Boot Collaboration with Sebago Iroquois, (2013 drop DS)

Sneaker Brands to Avoid for Resale

In this blog post I’ve listed out many popular sneaker brands that either hold their retail value, or actually increase in value after being purchased. That being said, this is not the case with all sneakers. There’s certain brands that resellers should avoid if they are looking to earn a decent profit or income. Not all shoes are created equal when it comes to the resale market because they will not fetch high prices from buyers.

The following shoe brands are not worth your time to post for sale and try to sell:

  • Sketchers
  • Target Shoe Brands like Goodfellow
  • Walmart Shoe Brands
  • Soda Brand Shoes
  • Nautica

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